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News Release

Title

Local Police To Issue ‘Slurpee® Tickets’ For Good Deeds 

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CONTACT:   Sgt. Susan West
Public Information Officer
  Greeley Police Department
  susan.west@greeleypd.com  970-350-9620
  

CAUGHT IN THE ACT!
Local Police To Issue ‘Slurpee® Tickets’ For Good Deeds
 
School’s out for summer, and kids in Greeley may actually look forward to their next encounter with the “heat” this summer, thanks to 7-Eleven® stores’ popular Operation Chill program that rewards positive behavior with a very cool treat.
 
Through Operation Chill®, law enforcement officers from participating local police and sheriff’s departments can “ticket” youngsters caught in the act of doing good with Slurpee® beverage coupons.  Appropriate “offenses” might include helping another person, deterring crime or participating in a positive activity in the community.  Each coupon can be redeemed for a small Slurpee drink at participating 7-Eleven stores. 
 
Since the program’s inception in 1995, more than 12 million Operation Chill coupons have been distributed to hundreds of law enforcement agencies across the country in areas where 7-Eleven operates stores.  During 2013, approximately 600,000 coupons will be issued nationally; 500 of those will be distributed in Greeley, most during the summer months and back-to-school season. 
 
 “Greeley Officers are excited to have positive encounters with our youth this summer. The coupons are great avenue to let kids know we recognize their positive contributions to our community”, says Greeley Public Information Officer, Sgt. Susan West  “It’s an icebreaker, a way to encourage dialogue in a non-threatening, non law-enforcement situation.”
 
Operation Chill was developed by 7-Eleven, Inc. to positively reward and encourage good behavior by kids during the hot summer months, when communities may experience increases in loitering, shoplifting and graffiti, and to support law enforcement agencies’ community relations projects.  Police use the Operation Chill program to reward youth for their good deeds as well as enhance their relations with the young people of their city.
  
“This program is a big hit with both law enforcement agencies and kids,” said Ashley Yen, director of 7-Eleven Asset Protection.  “Police officers have told us they love having a positive reason to approach kids and thank them for being good citizens.” 
Yen added that police departments start contacting 7-Eleven early each year to sign up for the annual program. 
“With nearly 500 Slurpee coupons available to distribute across Greeley through Operation Chill, we hope to see a great deal of good behavior from kids in our community,” Yen said.
 
7-Eleven’s proprietary Slurpee semi-frozen carbonated beverage has generational appeal with slurpers both young and old.  More than a half-million Slurpee drinks are purchased each day during the summer at 7-Eleven stores across the country. 
# # #
 
About 7-Eleven, Inc.                                                                                                                                                              7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas,
7-Eleven operates, franchises or licenses more than 10,100 7-Eleven® stores in North America. Globally, 7-Eleven has some 50,500 stores in 16 countries. During 2012, 7-Eleven stores generated total worldwide sales close to $84.8 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine’s 2011 list of Top Franchises for the Money; #3 spot on Entrepreneur magazine’s Franchise 500 list for 2012, #3 in Forbes magazine’s Top 20 Franchises to Start, and #2 in Franchise Times Top 200 Franchise Companies. 7-Eleven was named No. 3 on Fast Company magazine’s 2013 list of the “World's Top 10 Most Innovative Companies in Retail.” Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company's private-label brand initiative. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.

Release Date

7/18/2013 
Attachments
-7-18-13 pd Slurpee Reward for good deeds.doc    
Created at 7/18/2013 1:34 PM  by Aimee Freeland 
Last modified at 7/18/2013 1:34 PM  by Aimee Freeland